all trade
Alltrade Aerial & Satellite Ltd
"On a day-to-day basis we are already reaping the rewards through better and more flexible dispatching of our vehicles, which has in-turn improved customer service and reduced operational and admin costs."
Richard Poole
Operations Director

Alltade Aerial & Satellite uses Fleetmatics GPS tracking to guarantee proof of delivery

Established in 1988, Alltrade Aerial & Satellite is one of the UK’s leading distributors of aerials, satellites and solar products to the installation and retail trades. Headquartered in Hove, Sussex, Alltrade has built a network of affiliated distribution partners to offer full UK coverage for aerial satellite and solar installation trades. Over the years, the company has established a reputation for delivering a friendly, reliable and high quality service.

Richard Poole, Operations Director of Alltrade, recognised that the existing vehicle tracking solution was not providing the right level of information. “Our aim to improve customer service was being hampered by the poor visibility we had on the location of our vehicles. Some deliveries were taking a longer time to arrive at certain locations than we had scheduled and we required more analytical capability in our routing plans. More specifically, we needed a system to provide real-time location data for each of our 13 vehicles to ensure proof of delivery,” stated Mr. Poole.

Following a thorough investigation of several GPS providers, Mr. Poole decided that the Fleetmatics GPS Tracking System was the solution to his problem. “Our drivers see the Fleetmatics GPS Tracking Solution as a significant improvement to the old GPS system,” said Mr. Poole. “On a day-to-day basis we are already reaping the rewards through better and more flexible dispatching of our vehicles, which has in-turn improved customer service and reduced operational and admin costs. One of our biggest overheads is fuel costs; with Fleetmatics’ Fuel Card integration we’re starting to see that, with more efficient routing, the fuel bills are lowering – even though fuel costs continue to rise. ”

A huge benefit for Mr. Poole is that his Daily Reports are sent directly to his iPhone, so he’s able to investigate any unusual events immediately, no matter his location. Additionally, he is able to access additional information from the GPS Fleet Tracking tool to benefit other aspects of the business, such as the ability to check time sheets; to correctly identify which van and driver is responsible should there be any speeding offences, motor accidents or parking tickets; and how long a specific delivery should take. “The iPhone App is fabulous,” added Mr. Poole, “All the info at a glance, in your pocket and in real time!”

The benefits that Alltrade has received since installing the Fleetmatics GPS Fleet Monitoring tool have far exceeded the expectations of the company. Mr. Poole is convinced that the system achieves the right balance for the company in terms of the monthly investment and the productivity improvements and cost savings that it now makes. “In a climate where every business is struggling to cut costs - this is one overhead we can justify.”



Alltrade Aerial Satellite
Alltrade Aerial & Satellite Ltd

13 Vehicles

Hove, Brighton, UK

Courier and Distribution

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